It’s so important to have a target audience in mind before you start blogging. But how do you define who your blog target audience is?
In this article, I am going to explain what a blog target audience is, how you can define yours and how I defined the target audience for this blog.
What is a Blog Target Audience
Your target audience is different from your niche. Although some confuse the two. Your blog’s niche is what you are talking about and your blog’s target audience is who you are talking to.
It’s the people who are going to be most interested in what you have to say. They are the people that have the problem that you are solving. Or who struggle with the same things as you. They are the people who are inspired, educated and entertained by your content.
Why You Need to Know Who Your Blog Target Audience Are
Defining who these people are is essential for writing content that they love. Have you ever read an article or even a sales page and thought the person writing was speaking directly to you? They knew your exact problem or struggles inside out or were talking about the exact thing you love to do.
How did that make you feel? Understood, connected, like you made a new friend? That’s how I have felt when I have found content that has really resonated with me. I then wanted to know more about them, binged on their other content, followed all their social media accounts and became one of their ravings fans.
That’s the kind of audience you want to create for your blog. It was because the people writing that content had defined a clear target audience. They knew them inside and out that they were able to speak to me in a way that resonated and turned me into a raving fan. So to write content that has that effect on people you need to define your blog target audience.
How to Define Who your Blog Target Audience is
To define your blog target audience, many people say you need to think about their demographics. Age, gender, location, occupation, income, marital status. But, It’s more important to know the psychographics of your target audience. It’s the bit that makes them tick, that will make them interested in your content.
You might say for example that you want to talk about crafting. DIY decorations, card making etc. If you define your audience by the demographics of female, early 20s, in the UK, you are going to be missing out on the people in their 50s or 60s who have more time on their hands to craft.
Instead of looking too much at age, gender and location, consider their interests, what they love to watch, read, do in their spare time. This could be people who love craft, love to watch things like Kirstie’s Home Made Home, The Great British Sewing Bee and The Great Pottery Throw Down. They are stationary obsessed and keep a bullet journal which they love to fill with cut-outs and pretty layouts.
Some of the struggles of a person that loves to craft might be a lack of time so you could speak to this problem by offering quick DIY decoration hacks, or bullet journal layouts for productivity.
What do they do in their spare time?
What kind of books/magazines/articles do they like to read?
What tv shows do they binge?
Where do they hang out online?
What struggles do they have?
What is the exact problem you are going to solve for them?
Create a Blog Target Audience Persona
Rather than thinking about these people as a group of people who have these traits and interests, think of them as one person. One person who embodies everything you have identified by answering the psychographic questions.
By doing this you are not limiting the audience that your content resonates with. But you are able to speak to that audience in the more direct way I spoke about before. In the way that makes every person reading feel like you are talking specifically to them.
This audience persona could be someone you already know, it could even be a past person of yourself. It could also be a person/character that you invent. I would recommend writing down everything you know about this person or want this person to be. All the things you identified in the psychographic questions. Maybe even draw a picture. Do what you need to do to get this ideal blog reader clear in your mind.
My Blog Target Audience
Just to add, don’t worry if you don’t have it nailed down completely when you start. The more you write and see who starts to follow you the more you can build a clearer picture in your mind of who these people are.
My target audience is a past version of me combined with a lovely lady I know. Past me was creative, digitally savvy but multi-passionate so not an expert in anything. She had an eye for design and a love of all things apple. She was employed but hadn’t found her purpose yet. She knew she wanted to create content and create the life she wanted but she didn’t know where to start with combining the two.
She spent her free time watching youtube videos and reading blogs on how to start a blog, ways to make money online, content marketing etc. As she delved deeper she discovered personal development, a love of video editing and more and more confidence in her abilities.
This is a journey I want to take you on, through content creation and build a blog of your own you will learn so much that will shape your life going forward, as it has done for me.
She spent the rest of her free time going on walks around the beautiful countryside, watching cute shows like bake-off. Her dream was, and still is, to have a place of her own. To own or build a home, so she loves watching Location Location Location and Grand Designs.
My friend is also employed and serious about blogging. She loves to walk in the countryside, reading, being creative, comedy and apple products. She also loves to bake and watch shows such as bake-off.
Where past me and my friend differ is in the know-how of building a website. I have the experience because of the industry I have been in for a while and having worked in retail for many years she does not. This is the problem, the thing that I am here to solve. My friend would love to start a serious blog and build a brand online, but she doesn’t know where to start. I can help her get started online through the content on my blog and other channels.
To Sum Up
Defining your blog target audience is essential to creating your raving fans. Knowing who you are speaking to will help you to speak directly to them in a way that they love. To define your blog target audience don’t focus on demographics like age, gender and where they live in the world. Instead, think about the psychographics like what they love to watch, do in their spare time and read.
Try not to get too stuck on figuring this out. It may be that you choose a past version of you or a friend you know to have in mind when you create. The more you write the more the persona in your mind will evolve and become clearer.
I hope this article on defining your blog target audience has been useful. For more content on how to start a blog in 2020, follow me on YouTube and Instagram where I share more on blogging and content creation.
Take Care, Stay Safe