Your blog name is an important part of your blog and your brand. Like your name, it’s something people will use to identify you and your blog. So choosing a name that you and your readers like is essential. In this post, I talk about how to choose a blog name that will stand the test of time.
It’s not JUST a Blog Name
The name you choose for your blog is not simply a title. Creating a blog is not just about your website and the posts you put on it. It’s about creating a brand and other forms of content to support, supplement and drive traffic to your blog. Becoming a blogger is no longer only about blogging, it’s about content creating.
So your blog name is not only the name for your blog, but it should also be the name for your brand. It’s what you will use for the domain name for your website and for the associated social media handles.
Things to Consider When you Choose a Blog Name
When choosing a name for your blog there are a few things you should consider. I say consider because you should take them on board but not use them as instruction. Ultimately it’s your blog so you should name it what you feel works best.
SEO – Keywords
I will go into some more detail about the basics of SEO in later posts but here is a brief explanation. SEO is a broad but important topic for bloggers to understand. Search Engine Optimisation (SEO) is the process of optimising your blog, website or any content you create, for search engines. Most commonly this is all about making sure that Google likes your content and promotes it in search results. Keywords are a huge part of this process.
Keywords are the words and phrases that you/your readers type into Google when you are looking for something. Searching for something for dinner? You might enter “easy chicken recipes” the words within the speech marks are a keyword. In its basic form optimising your content for search engines involves knowing what your audience is searching for. You then need to include those words and terms in your content.
When choosing your blog name you should, consider the words that could aid your SEO efforts. Going back to a previous example, if you are creating a blog around crafting, you might want to have ‘craft’ in your title.
Your blog name should match up with your domain name. Your domain name is your website address, the www.insertnamehere.com of your website. Having your keywords in your URL can help towards your SEO efforts. So if you name your craft blog Crazy Craft and have your domain as crazycraft.com this will contribute towards getting your website showing up for the search term craft.
Now, there is a LOT more that goes into making this happen, this is a basic level explanation. With Google, there are never guarantees so don’t think by having craft in your domain you’re going to be first on Google.
Other things to remember when looking for a domain name are to keep it short, simple, easy to remember, spell and type. You want to remove as many barriers as possible between your audience and your blog so make it easy for them to remember and type. Moz has some great information on domains and how to craft a good one.
Social Media Handles
Social media is an important part of building your brand and to build a successful brand being consistent is essential. So when you choose the name for your blog you need to make sure that it is consistently used across every associated platform. So your blog name, domain name, Instagram handle, twitter handle, Facebook page, should all be the same. I will add the caveat ‘where possible’ as often this is not possible.
SEO is still in play on social media. Although it’s a slightly different beast. You may have heard of the algorithms on Instagram. It’s the platforms looking out for the best content to serve a user. Again there are many factors that contribute to getting your content seen on social media. To increase visibility you can include relevant keywords, in your handle (or account name) bio, descriptions etc.
Niche & Target Audience
When deciding on what blog name to use you want to be thinking about your niche and your blog target audience. Both topics I have covered in previous blogs. The topic you are talking about might inform your blog name or make up a part of it.
SEO relies upon understanding your target audience and the kinds of things they are searching for. This, of course, takes some research. If your target audience is a past version of you this might be a little easier. But knowing your audience inside and out will help you to identify the kinds of names or wording that might attract them.
You Have to Love It!
Finally, and I think most importantly you have to love it. Your blog name is going to be with you for a long time. If you are serious about blogging then your blog will be successful. A successful blog stands the test of time, so should your name.
I’m multi-passionate and I struggle to stick with an idea once I have started it. There have been many projects and business ideas that have been amazing but that I never followed through. As a result, I have bought and let expire many domain names over that last few years. As well as rebranding myself, my website and my blog(s).
What I have learned from this is that including keywords in my domain is not important. Instead, it’s having a domain that can adapt to my changing mind and my constant pivoting niche. This is why I chose my name. I had my name as my domain since I started online in 2013. My portfolio site turned blog, turned portfolio site, turned the combination of both has remained on stephwelch.co.uk.
Over the years I have learned the importance of narrowing your niche, and will now be focusing my content. But, I have decided not to reference my niche in my name. My brand is me, I am the face of my brand and so my name is the name for it.
If you’re multi-passionate or struggle with sticking to things as I have done, I would recommend going with your name. In my post about narrowing your niche, I talk about how you need to start narrow. But how this can evolve and expand as you gain traction in your niche and some authority.
I have seen several content creators talk about how they started with a quirky name, or with something that was SEO friendly. But a few years down the line when things take off for them they want to pivot or expand and have ended up rebranding to their own name. There are also content creators out there who have made a unique or quirky name work and they have stuck with it for the long haul.
Research, Research, Research
Now I have mentioned a few things to consider, it’s time to do some research. I would recommend brain dumping a load of ideas down on paper. Use some of the free blog name generators online if you want to. Think about different variations of your name, middle name, last name etc.
Then you need to research. You need to see if the names you want for your blog are available. You can search on the social media platforms you want to use to see if the names are available. Domain name & Hosting website’s like GoDaddy allow you to search to see if your desired domain name is available too.
Make sure you are happy that you can get your blog name as close to how you want it across all platforms before making any buying decisions.
To Sum Up
To summaries here are some simple steps to follow & consider when choosing a name for your blog.
- Keyword Research
Researching the things that your audience are searching for so that you can use their wording in your blog name. This can help with your SEO efforts.
- Brain Dump
Think about all the things you could name your blog. Keeping in mind your blog niche & target audience. You can use free online blog name generators and research other bloggers for inspiration.
- Domain Name Research
Your blog name is not just a title, it’s also what you should be using for your domain name. You need to search to see if your desired blog name is available in domain form. Remember to keep it short and simple.
- Social Media Account Search
Similarly to domain names, you’re going to want to make sure the matching social media handles are available for your chosen blog name.
- Make Sure You Love It!
Your blog name is a big part of your brand as a content creator. Make sure you choose a name that you love and think you will love for a long time. This is why many people choose their own names so they can pivot their niche or evolve their brand but remain consistent with the name.
SEO is an important part of growing your blog. Taking this into consideration when choosing your name can help your blog get seen. But, you need to choose a name that is right for your niche, your target audience and for you. AND you need to make sure it’s available in the most consistent form across all relevant platforms.
I hope this post on how to choose a blog name has been useful. For more blogging content, check out my YouTube channel and connect with me on Instagram.
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