Defining the niche for your blog is so important. But it’s also a little tricky. If you’re multi-passionate like I am you may want to be writing about all the things you love. My first blog included everything, from guides on travelling solo so content marketing tips. It was a complete mess and had no clear theme to tie everything together.
In this post, I talk about how to choose a blog niche and share my process for doing so with my own blog.
What is a Blog Niche?
If you have started reading some of the many other blogs about starting a blog you will have seen the term niche. But what does it mean? Your blog niche is the topic, genre, theme, specialisation or zone of genius that your blog focuses on.
There are quite a few broad categories of niche that your blog could fall into:
The list goes on. My first blog fell into the niches of travel, lifestyle and personal development. This broad niche for this new blog is blogging but we need to be a little more specific than this.
Why you Need to Define Your Blog Niche
The key to reaching your blogging goals is to attract a loyal, engaged audience who can’t get enough of your content. If you’re clear about what you’re offering your readers will be clear about what they are to expect from you. You will become known for that specific topic and they will keep coming back to you for more. For more answers, entertainment, knowledge. Whatever you are offering, if you can build that loyal fan base they will keep coming back for more.
Having a clear niche is also helpful when planning out your content. Rather than plucking random ideas from nowhere, having a clear focus can make it easier to come up with ideas.
How Narrow Does a Niche Need To Be?
This is a tricky one. So it’s important that you are writing about a specific topic or from a particular point of view to attract the right kind of audience to your blog. But if you become too laser-focused on a topic you can limit the number of things you have to say on it.
Your niche should be narrow enough that when someone lands on your blog they get a good idea of what you write about. It needs to be narrow enough that attract an audience of loyal readers who want to learn everything on that top. But it needs to not be so narrow that one blog post solves the problem that came to you to answer.
When I first started with blogging over 5 years ago, I didn’t figure out my niche before I started. Instead, I wrote about anything in the hope I would find a narrower path to go down. That kinda sorta happened but it was a slow painful process with 0 returns.
This happened because a) I’m multi-passionate and b) I have shiny object syndrome. I struggle to pick an idea and stick to it and see it through. So I was nervous to pick one topic for the fear of getting bored with it one day and wanting to give up. I gave up because I had no focus so that blog was going nowhere for me.
Had I been a bit more ballsy, picked a niche and stuck to it, I would have seen far more success with my blog. I would have been able to expand or pivot my niche once I had built up some good traffic to my site and a loyal following.
How to Choose a Blog Niche
If you’re stuck with how to choose a blog niche, maybe you have no idea what to write about at all ask yourself some of the following questions:
What do you enjoy doing in your spare time?
What books do you like to read?
What annoys you the most in the world?
What skills do you have?
What experience do you have?
Is there any part of your current job that particularly interests you?
What hobbies & interests do you have?
What do you like to watch on TV or Netflix?
I find it useful to get out a pen and paper and brain dump onto a page. Write lists, draw mindmaps and journal about your interests etc.
How I Chose My Blog Niche
I knew I wanted this new blog to be educational, to help you to get started online by sharing what I know. So I started with my skillset. What skills do I have that I can share with you?
Web Design – SEO – Visual Branding – Video Editing – Content Marketing
These are a few of the things I have skills in. Some from my time working in a marketing agency. Others from taking online courses and researching to grow my personal brand.
Then I looked at my interests. I love creating content, designing graphics, rebranding my website, photography and creating and editing videos. I looked at where these overlapped and then thought about what I know about content creation. What do I know about the online world that some people are missing?
So I chose to focus in on websites, that’s the thing that I know the most about having been a web designer for a few years. But websites are still a broad topic to talk about. I thought about making my niche ‘getting started with a website’, helping people create a website from scratch.
But, I needed to think a little more specific. What kind of website am I going to help people launch?
What is My Blog Niche?
I chose to focus in on blogging because I want to target creatives like myself. If you want to become a content creator (as I do) whether that’s a blogger, YouTuber, Instagram influencer or freelancer, you should have a website as a part of your professional online presence.
There are a lot of things that go into building a website. From personal experience, I fond that creating a blog is a great way for you to start with websites. By building and growing a blog yourself you learn valuable skills in web design, personal branding and SEO. These skills will help you build a brand across all platforms. Knowing what goes into building your site will help you make better choices when it comes to outsourcing work if you choose to later on.
So the niche topic that I will be coving is getting started with blogging.
Is it specific enough?
No is the short answer. As I wrote this post I started doing a little more research. I wanted to better explain some of my points and it brought up a lot of self-doubts. There are a lot of other bloggers blogging about blogs, how am I going to stand out. I started questioning if I was going in the right direction. As I have done many times when starting projects that I have never finished.
This time it’s different I am aware of the mistakes I have made in past so I’m ploughing on anyway. I know I am one of many but I also realised I offer a unique perspective. I am not yet a successful blogger. I’m starting my blog and associated Instagram account from scratch in 2020. Many other bloggers are giving advice having created their blogs several years ago.
I’m using my knowledge of websites, content marketing, SEO and branding to build a blog now, in a way that I believe will work. I am not only teaching you how it should be done but I am showing you if it’s working as I’m implementing it myself.
So I realised that I am in a popular industry but I have defined my USP (unique selling point). I know that where I failed before is not sticking to my plan, so this time I’m sticking to my plan. I will continue to write about everything that goes into these early stages of the blogging process. It may be that I narrow further to focus on the visual side of building a blog and personal brand. Although, I want to get you to the point where you have posted your first blog post.
To Sum Up
Choosing a niche, I think, is one of the hardest parts of creating a blog. It’s an important part that requires some thinking, researching and planning. Getting specific is important but not so specific that you are going to run out of ideas within the first month. Although it’s important don’t get stuck at this stage. Pick a topic that you think you will be able to write a lot about for a long time. But be open to the fact that this topic/niche can and probably will evolve over time.
Now you know how to start with blogging as well as how to choose your blog niche, it’s time to look at who these posts are for. Check back soon for my post on how to define your target audience.
Take Care, Stay Safe