Your brand colours are an important part of your online identity. It’s one of your brand identifiers, a way for people to recognise you and your work. So how do you choose your brand colours? In this post, I explain a simple process for choosing your brand colours.
Think About Your Brands Personality
This about the personality of your brand. What do you want your audience to feel about you and your content? Is it clean, minimal, educational? Will it be warm, feminine, inspiring? Will your brand be bold, fun and energetic. Think about how you feel when you interact with big-name brands like Apple, Uber, Nike. Write down some of these ‘tone words’ that you want your readers to feel when they think about you and your content.
Tone word Ideas:
Vibrant, Bold, Feminine, Natural, Clean, Calm, Sweet, Elegant, Luxurious, Edgy, Energetic, Glamorous, Fun, Empowering, Minimal, Warm, Welcoming
Create a Brand Mood Board Using Pinterest
With brands personality in mind its time to create a mood board. For this I use Pinterest.
If you are not familiar with Pinterest it’s time to check it out. Pinterest is a fantastic tool for bloggers and content creators. It’s a visual search engine and social media tool in one. Like Instagram, you can share images to grab users attention. But Pinterest has the added benefit of each image (pin) having the ability to include a link to your content. It’s a powerful tool for sending lots of traffic to your blog.
Within Pinterest, you group your images and links into boards. You can have public and private boards. For this task, I created a private board. I then search, using the Pinterest search functionality for images I like the look and feel of.
If you’re already using Pinterest you might find images already in your home feed. Look for images that you think might give off the feeling you want your brand to have. If not, try using the tone words you generated before. Combine them with words like photography, design, illustration, graphic, branding. For example bold photography, feminine illustrations, minimal design.
Pin the images you like the look of the most to your Pinterest Mood Board.
Once you have gone pin mad, narrow down your board to your top 10 images. If you want to make a pretty graphic out of your mood board, save 10 images to your computer. Upload them to Canva to create a nice arrangement.
Identify a Colour Theme
From your mood board images is there one image in particular that represent the colour feel you want your brand to have? If so follow the tutorial video below to identify your colour theme from one image. In the tutorial, I show you how to do this using Adobe Color.
But I have recently realised that Canva seems to pick up on the main colours within an image. So you could also try adding your favourite image to Canva and seeing the colours that Canva picks out.
Save Your Brand Colours Somewhere Useful
Whether you use Adobe Color, Canva or some other method to identify the brand colours you need to save them somewhere that you can easily access. If you are using all Adobe software you can save your colour theme using adobe and it will appear in all the apps. If you are using the paid subscription to Canva you can save your brand colours within the tool.
If like me, you use the free version of Canva then you can save your brand colours in a notes app and keep it open on your desktop while you are designing.
To Sum Up
Visuals are such an important part of your brand. The human brain processes visual faster than written content. So to promote your blog content you need to have a consistent visual theme. It needs to stand on every platform and be identifiable as you. Using one colour pallet for everything will help keep your visual theme consistent to help your audience recognise you.
To choose your brand colours, think about your brand personality. Research images and go with your gut feelings when choosing images to represent your brand. Pull it all together by using free tools to experiment with colour combinations. And make sure you save those colour details someone that works for you.
I hope you have found this information on how to choose your brand colours useful. Feel free to share your favourite image or mood board design on Instagram and tag me @_stephwelch so I can see what you have been creating!
Thanks for reading.
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