If you’re wondering how to find blog post ideas, this is the post for you. Whether you are a new blogger or have been going a while but run out of ideas momentum I can help. In this post, I talk about the ways that I use to find new blog post ideas all the time.
Niche Topic Pillars
If you haven’t read my post on how to choose a blog niche you will want to check it out to get clear on your niche. When you have a clear niche in mind you need to think about the key content pillars within your main topic/niche. What are the subcategories or themes of your niche that you are going to be focusing on?
Content Pillar Examples
A blog niche of ‘Solo Female Travel in Europe’ could have the content pillars of:
A blog niche of ‘Personal Brand Photography’ could have content pillars of:
My Blog Niche of ‘Getting Started with Blogging’ has content pillars of:
Your blog post ideas should fit into one of your content pillars. Each of these pillars will comprise of content across many platforms. Having content pillars helps to stay organised, making sure you cover all topics relevant to your brand and target audience. It also helps with the blog post idea’s process, giving you a starting point for relevant topics.
Know Your Audience
In another recent post of mine, I talk about how to define your target audience. Understanding your audience is so important to creating the content they want to read. When you know the kind of content your audience wants to read you can give it to them.
You need to know what your audience is searching for, what questions do they have? To find out what your audience love when you have been creating for a while can be much easier, you ask them. You will be able to see from your website and social media analytics the kind of content that performs well. But, when you’re starting out you don’t have that data to hand so how do you do it?
There are a few places you can look for answers…
Find the platforms where your audience is spending their time. When you initially created your audience persona you would have got a good idea of where this might be. Find your competitors posts, or other people talking about similar topics to you. See what kinds of questions and comments people are leaving in the comments of these posts.
Quora is a question and answer based platform where people ask and others answer. You can search for terms within your focus topic area and see what kind of things people are asking.
This website is to help you come up with content ideas. You enter a keyword or search term and the platform generates a list of search results. Listing what people have searched for or engaged with on that topic. It gives valuable insights into the engagement with related articles across several social media platforms. This means you can pick topics that you know will perform better on the platforms where your audience hang out.
Get Inspiration from Others
I mentioned above looking at your competitor’s comments for content idea’s but you can also look at their actual content. Now, that does NOT mean copying. It wouldn’t benefit you in any way to copy the content of others as your blog won’t rank in search engines if it’s made up of duplicated content. But you can get inspiration.
When looking for topic ideas I often look at other content creators blogs, YouTube videos and podcasts. I get inspired by the title, thumbnail or featured images of the blog post but never actually look at the content. This way I can write or create a video on a similar topic but it will be from my point of view without the influence of how they created their work to guide me. This way the content is going to be similar but completely different from theirs.
Remember you are unique no one writes like you. No one has your unique combination of skills, experiences, passions, talents, hobbies, history, family and friends. All this has influenced who you are, how you think feel and act and how you create your content
Once you have your content pillars and some audience questions to get you kicked off, it’s time to empty all your ideas out and see what you have.
50 Ideas in 5 Minutes
This was an idea introduced to me at a business workshop for perfectionists by Sam Laura Brown. Perfectionists have a tendency to squash ideas before they even try them out. This exercise is to get us used to generating ideas and being ok with creating ideas that are not perfect. Not everything you do has to be perfect. Give yourself a limited amount of time and permission to write crappy ideas.
We had about 5 minutes to write 50 ideas, they didn’t have to be perfect, they don’t even have to be good. When you finish, look back through the ideas. Highlight 8 that could be good with some development.
This got the ball rolling and made me think about so many possible options for blog content. I still do this now. Not so much the timed method, but every now and again I will have a big brain dump. When coming up with ideas for this blog I opened my Asana App (I use Asana for planning all my projects) and created card after card of blog ideas.
You might find it helps to have a column for each of your content pillars and create a list of ideas under each pillar.
Keep a Blog Post Ideas List
So there were a few ideas there for if you are struggling with how to find blog post ideas. My biggest piece of advice is to always have a list of ideas on the go. Keep them in a place that is easy to add to and edit on the go. You never know when that genius idea is going to strike, you don’t want to lose it because you didn’t write it down.
I keep my ideas in Asana which I have an app for on my phone. I add to my ideas list regularly as I create more content and more ideas come to mind. I hope you have found this useful and will be able to come up with endless content ideas for your blog.
Take Care, Stay Safe