Time is short for us all. Often there seems like there are not enough hours in a day to get everything done. So when adding the running of a blog into the mix you need to be aware of the time it takes. Running a blog takes time, not only to it set up but to create posts and maintain the site. This is something you need to consider and see if you have the time to fit it into your schedule.
It Takes Time to Set Up
Setting up your blog can be a quick process. Buying the domain, hosting and installing WordPress can be quick. You can get this done in an hour if you wanted to. Choosing a theme and customising it to look exactly how you would like can take longer. I spent so much time designing the first iteration of my website that it was at least a month later that I started posting content. This is why I recommend starting writing the content before you get into designing. If you are like me the design phase can hold you back.
It Takes Time to Create Content
Writing the actual posts for your blog take time. As you progress this will become a faster process but for the first few posts will take time. Depending on the chosen topic of your blog it may need a lot of research. If it is a visual-heavy post the images will need processing.
Creating a decent length article packed full of useful information, that reads well and keeps your audience hooked will take a while to write. Then there is the editing process. I put my articles through a few checking processes to make sure they are as good as possible to go live. It’s not a case of writing 500 words and hitting post, it is a time-consuming process.
If you have started writing your posts before going live with your website then try timing yourself. Do you really have time to do this every week or month and remain consistent with it?
It Takes Time and Energy to Keep Going
To maintain your website or blog takes time. Once it is up and running it’s not just a case of writing one post a week and that’s it. You need to be constantly thinking of new topic ideas. Promoting and repromoting your blog on social media. If your blog is for business purposes you should be analysing the traffic and conversions your website is getting, and making improvements.
Admittedly I am not quite there with this part of the process yet. Thinking of this blog as a business platform and dedicating the time to it that it needs is something I am still working on.
Planning & Preparation Are Key
This might seem like quite a negative post but I think that it is important to understand from early on in the process just how much time it will take to run a successful website or blog. I am writing this post because it is actually something that I am struggling with right now.
With my recent move from Australia back to the UK I have struggled to settle back into a productive work routine. There have been a lot of distractions in the form of family and friends and I know there is more to come. It’s a fantastic distraction but it is impacting on my business. This experience has made me appreciate how essential planning and preparation is for running a blog.
I have a blog posting process which involves brainstorming topic ideas, creating, editing and scheduling posts. This post was actually a spontaneous post after missing my deadline I felt it was important to share. But normally I would be following the plan.
Some Planning Tips
Make sure to have a list of topic ideas. At least 50 in the bank so that you have plenty to choose from. If you already have an established business you can schedule these topics around themes within your business.
Make notes on what you will include in each blog post. This was a game-changing tip that I learned from Erin Henry. Having notes on your blog topic ideas really helps you when you come to write the posts. When you brainstorm ideas and then come back to one of them later, it can be hard to think of what it was you wanted to say. I create tasks in Asana with the topic name or blog title idea and then in the description write some bullet points on what I might include.
Create a content calendar. What posts will you put live when? Then stick to it. Plan your posts in your calendar but also plan in time to write, edit and schedule them.
Build up a bank. If you can create as much content in advance as possible. Have a few posts waiting in the wings for the busier days, weeks or months. This is something I need to work on in the new year. But at least then you will be able to remain consistent. If you find you are having a day when you are really on a roll with writing make the most of it. Even if it’s a load of notes on a future blog it will really help you out further down the line.
To Sum Up
In summary, running a blog takes time. It’s a time-consuming process from start to finish. But it is worthwhile doing and it can be managed with proper planning and preparation. I hope this has been useful or at least enlightening. If you have any questions please do not hesitate to get in touch.